He runs his own consulting firm called ISC Consulting, which links professional casino hosts and their whales to various casinos in Vegas and across the world. He has some A-list clients – such as Michael Jordan and Larry Flint – as well as other high-rollers, whose identities cannot be revealed. Steve Cyr has worked as a host for more than 30 years at some of the biggest casinos’ in Vegas including the Hilton, Caesar’s, Desert Inn, The Palm, and the Golden Nugget. One night of these whales winning can crush a casino’s quarterly profits, but this is not typically the case since the casino has the house advantage. These men and women are betting anywhere from $500,000 to $3-4 million during a single casino visit. Cyr’s focus was hunting for big whales through sometimes unorthodox means. This is not the type of marketing we are learning in the classroom at Stern though. However, after experiencing the glitz and excitement of casino life, he pivoted towards casino marketing as a host. He originally moved from Salina, Kansas to Las Vegas to attend UNLV for hotel management. Steve Cyr was a midwestern boy with big dreams.
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